Using hashtags strategically can help increase your post's visibility and reach on Instagram, attracting followers and likes. Here are some tips for choosing hashtags: Be specific: Use hashtags that are relevant to your online shop and the content of your posts. Generic hashtags like #fashion or #style may have high competition, making it harder for your posts to stand out. Instead, consider using more specific hashtags that are tailored to your niche or product category. Mix popular and niche hashtags: Include a combination of popular hashtags (with a large number of posts) and niche hashtags (with a smaller number of posts). Popular hashtags can expose your content to a wider audience, while niche hashtags can help target a more specific and engaged audience. Research industry-related hashtags: Look for hashtags that are commonly used within your industry or niche. Explore the hashtags your competitors or influencers in your field use, and consider incorporating them into your posts. Utilize location-based hashtags: If your online shop caters to a specific geographic area, include location-based hashtags relevant to your target market. This can help you connect with potential local customers and increase engagement. Check hashtag engagement: Before using a hashtag, check its engagement by exploring recent posts under that hashtag. Ensure that the posts using the hashtag are relevant and have good engagement. Using hashtags with high engagement can increase the likelihood of your post being seen by the right audience. Apart from hashtags, here are some other strategies to raise followers: Engage with your audience: Respond to comments, direct messages, and mentions. Show genuine interest in your followers and build relationships with them. This engagement can lead to increased loyalty and word-of-mouth promotion. Collaborate with influencers: Partner with influencers or micro-influencers in your niche. They can help promote your online shop to their followers and drive traffic to your page. Run contests or giveaways: Organize contests or giveaways that require participants to follow your page and engage with your content. This can help attract new followers and create excitement around your online shop. Share user-generated content: Encourage your followers to share their experiences with your products and tag your page. Reposting user-generated content showcases the authenticity of your brand and can attract more followers. Optimize your profile: Ensure that your Instagram profile is complete and visually appealing. Use a clear and concise bio, a recognizable profile picture, and include a link to your online shop. Remember, it's important to combine different strategies and continuously evaluate and adjust your approach based on your analytics and the feedback you receive. Building a loyal and engaged follower base takes time and consistent effort.